Fred Zbinden

  • Trainer


Fred specialises in the implementation of value based leadership & management, corporate academy programmes and change management. Fred is also highly experienced in sales and negotiations, strategic sales and personal coaching.





Important projects

Swiss private bank, development of a corporate culture with implementation via management and sales training as well as personal coaching. 
International seminars for all branch managers for reinforcement of the Ambassador function of a large multinational firm.
To instil a mindset change in District Managers (from salesperson to management consultant).
Mental training and coaching of top sportsmen and -women.

Relevant education

Swiss-certified banking expert with a Federal Diploma.
Swiss-certified sales management expert with a Federal Diploma.
Certified Life KinetikTrainer.
Certified Talentprofil-Analyst.

Fred’s key points: supportive, confrontational and humorous.