The request

For premium Resellers, Apple wants a store manager who directs and coaches the team in a result-oriented manner, focusing on conversion and on the number of articles per transaction.

The approach

We performed a decent baseline measurement with the participants, by way of an individual 361 degree analysis, and subsequently formulated the goals. We then spent four days training on performance management.

The result

We achieved the measurable result on three levels:

  • clients who, like true ambassadors, encourage others to visit Apple
  • the number of articles per transaction has increased from 2.4 to 2.7
  • an increase in average sales per client.